Welcome to episode 96 of the Full 90 Coaching Podcast. I am your host, Ted Steen, and today I had the pleasure of interviewing Nick Lusson. Nick is the Director of Membership with NorCal Premier here in Northern California, he’s an instructor for U.S....
Q&A: Sheriffs FC Director of Coaching Omar Cervantes
NORCAL - NORCAL PREMIER SOCCER, January 13th, 2021
NorCal Premier Soccer regularly sits down with an influential figure in the youth soccer landscape to pick their brain about a variety of different topics that are relevant in the current soccer environment in the United States. For this edition we spoke with Sheriffs FC Director of Coaching Omar Cervantes. A California native two decades into his coaching career, Cervantes previously served as the DoC for Tri Valley and San Ramon Futbol Club before moving into his current position in 2017. In 2019, Cervantes won the Positive Coaching Alliance’s Double-Goal Coach award, given to coaches who strive to win but also pursue the more important goal of teaching life lessons through sport. Cervantes currently holds a USSF “A” License.
Alameda County farm provides jobs, access to healthy food for low-income families
MELISSA PIXCAR - ABC 7 NEWS, December 13th, 2020
During the 2020 pandemic winter, Dig Deep Farms in San Leandro is providing healthy food and jobs to people living in the community.
Students get lift from makeshift San Leandro distance learning hub
MATT BOONE - KCBS RADIO, October 20th 2020
They may look like circus tents, but a pop-up education hub in San Leandro sponsored by the Alameda County Sheriff’s Department is helping children with distance learning.
On Frame with Nick Lusson
GLENN CROOKS - TUNE IN, September 5th 2020
New York City FC radio commentator and SiriusXM FC host Glenn Crooks speaks with the influencers of the global game.
There are both extreme injustices and opportunities for equalization within Alameda County’s current food system. While there is plenty of food available, too much of it is unhealthy, expensive, inaccessible, or wasted. COVID-19 has revealed even deeper vulnerabilities and inequities. Developing a food system that focuses on equity, sustainability, and health can correct many of these concerns – both during this crisis and beyond – but it requires an intentional, systems-level plan. It requires shifting to a philosophy based on a circular economy for food.
Many components of a circular economy have been built out through the cooperative efforts of ALL IN and the Deputy Sheriff’s Activities League. But now, more than ever, it is clear this system needs to be expanded and unified in order to reap all the benefits of a truly virtuous cycle. This report articulates the costs and benefits of intentionally investing in a circular economy for food to produce healthier food, generate jobs, stimulate local economies, and lower the County’s greenhouse gas emissions – while saving the County millions of dollars. This pandemic is a crisis, but also an opportunity to restructure the food system. It is an invitation to shift to an Alameda County Circular Economy for Food (ACCEF).
How two Northern California clubs are looking to change the conversation on youth development
CHARLES BOEHM - National Writer , August 17, 2020
Omar Cervantes was certain he was watching diamonds in the rough.
An A-licensed coach and director with experience at youth clubs across the Bay Area, Cervantes arrived at the DSAL soccer program in Ashland, California several years ago and was impressed with the talent he saw in the recreational league...
Major League Soccer adds 19 clubs to elite player development platform
TOM BOGERT - MLS Soccer , August 4, 2020
Major League Soccer announced on Tuesday the addition of 19 youth soccer clubs from across the United States into its newly created elite youth development platform, taking the total number of participating academies to 113 and encompassing over 11,000 players.
San Leandro's Dig Deep Farms Needs Volunteers to Help With Crops, Food Distribution
CARRIE HODOUSEK - KCBS Radio , July 31, 2020
An East Bay food hub and delivery service is in need of volunteers to help people in need during the COVID-19 crisis. KCBS Radio's Carrie Hodousek reports from Dig Deep Farms in San Leandro.
Digging Deeper for Better Food Access and Better Health
AUSTIN PRICE - Edible East Bay , July 19, 2020
As unincorporated areas, Ashland and Cherryland fall under the jurisdiction of the county sheriff. “If it is the sheriff’s office’s responsibility to make these areas safe, then we should be asking ourselves what is it that’s actually making it unsafe,” said Hilary Bass, executive director of the Alameda County Deputy Sheriffs’ Activities League. It was that responsibility that compelled her office to found Dig Deep Farms in 2010.
Ongoing job losses because of the coronavirus business closures has some families scrambling to put food on the table. If you are one of them, here's how to get free food every Friday.
Dig Deep Farms food bank, at 2700 Fairmont Dr. in San Leandro, does the giveaway. All you have to do is drive up and volunteers will load free groceries into the trunk of your car. No contact and no lifting.
The giveaway takes place from 1 to 3 p.m.
Interview with Nick Lusson of the Alameda County Deputy Sheriffs' Activities League
MATTHEW ATENCIO - Center For Sport and Social Justice , April 29th 2020
Nick is Athletic Director of the Alameda County Deputy Sheriffs' Activities League and the Sheriffs Fútbol Club. Nick is also a new Affiliate member of the Center for Sport and Social Justice.
Entering into a community-university collaboration: Reflections from Dig Deep Farms
Quotes by MARTY NEIDEFFER - Food Systems Journal, July 18th 2018
We found a way to grow carrots, to look people straight in the eye and say, “That’s good community policing.” It was an unusual process that ultimately led the Alameda County Sheriff’s Office in San Leandro, California to become one of the five community sites across the country participating in the Food Dignity Research project. ...
Live with Nick Lusson on "New Coaching Role" Addressing the Psychological and Child Safety Crisis...
NICK LUSSON - US Club Soccer, April 7th 2020
Lusson: This is a perfect time for coaches to challenge their players to become a bigger piece of their community. ...
The new role of the coach: Evolving to fill gap in our social safety network for children
NICK LUSSON - Soccer America, April 1st 2020
To my fellow youth sports coaches,
We’re all slowly coming to terms with the magnitude of this current crisis. While many of us lament the sudden loss of our seasons, some cut short with heart-wrenching cruelty for our athletes, it’s a hard justification to claim the importance of youth sport in these times. But there’s a role to be played in this moment that is of critical importance and unfortunate lack of attention. Our jobs as coaches must evolve to meet the needs of the moment and serve the children under our charge.
Players First-licensed clubs community continues to grow with latest inductions
US CLUB SOCCER - March 17th 2020
Four clubs have been approved as new Players First-licensed clubs, bringing the total to 94 clubs in 25 states. These clubs completed a rigorous application process, proving their commitment to Players First, its philosophy and the five pillars.
Vacant lot in Alameda County neighborhood to turn into park
PETER HEGARTY - East Bay Times, March 16th 2020
ALAMEDA COUNTY — A vacant lot on East 14th Street that kids sometimes use for soccer games soon may be transformed into a community park with a stage, children’s play area and space for pop-up markets.
Taking Alameda County’s ‘food pharmacy’ statewide: new bill
ERICA HELLERSTEIN - East Bay Times, February 28th 2020
A unique Alameda County program that pairs at-risk residents with prescriptions for fresh produce may go statewide with the introduction of a new bill that would make food a covered benefit under MediCal for low-income Californians.
The proposal, from Assemblyman Rob Bonta, D-Oakland, is the latest in a “food is medicine” movement that connects poor people with chronic health conditions to local fresh fruits and vegetables. ...
Roots of Change for the Formerly Incarcerated
MARTIN DO NASCIMENTO & KATIE FRIEL - Aunt Bertha Stories, February 2020
Tucked away next to the Alameda County Firehouse #3 is a small parcel of land with a shed and rows of vegetables poking through the soil. Raised beds, framed with two-by-fours, hold freshly planted leeks, while bright green herbs sprout in nearby pots. An urban farm like this is perhaps an unremarkable sight in the East Bay — after all, pioneering farm-to-table chef Alice Waters’ famed Chez Panisse is just a short drive up the road. But here in Ashland, a neighborhood centered around bustling E 14th St., and bordered by freeways on three sides, it represents a remarkable, almost revolutionary initiative by local law enforcement. ...
EMILY NONKO - The Bottom Line / Next City, February 13th 2020
On January 17, the Dig Deep Farms Food Hub, a certified community commercial kitchen and food distribution center, opened in Alameda County, California, under an unlikely operator at an unlikely location. The operator is the Deputy Sheriffs Activities League (DSAL), a nonprofit arm of the Alameda County Sheriff’s Office focused on community policing. The location is adjacent to the county’s Juvenile Justice Center, in a warehouse that once held armored police vehicles. ...
ERICA HELLERSTEIN - The California Divide, January 17th 2020
Alameda County officials unveiled an ambitious new food space to combat food insecurity and encourage local entrepreneurship. The idea is to help low-income residents by increasing their access to jobs and fresh produce. ...
MIKE McGUIRE - San Leandro Times, January 23rd 2020 (Photo by Mike McGuire)
Better food for a better society is the goal of a new food preparation and distribution center that opened Jan. 17 on Fairmont Avenue in San Leandro, where Alameda County’s animal shelter once was housed.
Dig Deep Farms Food Hub will take in food left over from school lunch programs as well as from food the farm grows itself. They will repackage and sometimes recombine it, and then distribute it to potentially hungry people at places such as low-income housing sites. ...
La Clinica’s food pharmacy is part of what experts and organizers say is a burgeoning “food is medicine movement” unfolding nationwide amid a growing consensus that access to fresh produce can improve the health of underserved communities. It’s an approach that’s gaining traction across the country, with clinic-based food pharmacies popping up in recent years everywhere from Philadelphia to Houston.
MURAL AIMS TO HELP REVITALIZE MAJOR EAST BAY THOROUGHFARE
PETER HEGARTY - Bay Area News Group, July 12th 2019
ASHLAND — The outside of a restaurant on East 14th Street has gotten spiffed up with a mural, the latest the Alameda County Sheriff’s Office has helped create to revitalize a neighborhood more known for its passing traffic than dining spots.
Q&A WITH OMAR CERVANTES: DOUBLE-GOAL COACH AWARD WINNER
US Club Soccer, May 6th 2019, 12:00PM EDT
"Omar Cervantes, Technical Director of Sheriffs FC and the Deputy Sheriffs' Activities League in northern California, was honored as one of 50 national recipients of Positive Coaching Alliance’s Double-Goal Coach Award. US Club Soccer’s Players First partner Positive Coaching Alliance took their recognition of Cervantes to another level, inviting him to the PCA National Youth Sports Awards in Santa Clara, Calif., as an honorary guest who was featured among three other national Double-Goal Coach Award winners." ...
2019 Double-Goal Coach® Award Winner Omar Cervantes
Positive Coaching Alliance, Apr 29, 2019
Award winner Omar Cervantes inspires youth by coaching youth soccer programs.
Un gimnasio de boxeo del condado de Alameda busca reducir el crimen brindándole opciones deportivas a los jóvenes durante este verano
Univision Television Group - 25 Abr 2019
"La Oficina del Alguacil busca apoyar este tipo de actividades para darle opciones a los jóvenes que les mantengan ocupados y lejos de la violencia de pandillas. Las clases son gratuitas." ...
Oficina del alguacil del condado de Alameda realiza la academia semianual para residentes de habla hispana
Univision Television Group - 10 Abr 2019
"La dependencia busca orientar a la comunidad sobre los servicios que ofrece y se incluirán actividades para dar a conocer sus derechos civiles." ...
The Journey to Trust Is Long
Next City - April 8th, 2019, by Emily Nonko
"HAYWARD — The Sheriff’s Office in unincorporated Alameda County provides civic services in the absence of a local government." ...
Boxing tournament to benefit slain police officer fund
East Bay Times - February 1st, 2019, by Peter Hegarty
"HAYWARD — Boxers will battle in the ring and hope to advance to the California Golden Gloves State Championships during a tournament next weekend that will support a memorial fund for Natalie Corona, a Davis police officer killed in the line of duty in January." ...
Slain Davis officer honored at boxing competition
Mercury News - February 9th, 2019, by Ray Chavez
"HAYWARD — A weekend boxing competition began with an emotional salute to slain Davis police Officer Natalie Corona.
The colors were presented and the Alameda County Deputy Sheriffs’ Activities Boxing Academy presented a bouquet of white and blue flowers to the Corona family seated in the front row of the boxing ring during the opening ceremony." ...
"One of amateur boxing’s most exciting, prestigious events, returns to the East Bay this weekend, hosted by the Alameda County Deputy Sheriffs Activities League (DSAL), the Sheriff’s Office and USA Boxing Northern California...
This premier amateur boxing event will feature young competitors from throughout Northern California competing in as many as two matches during the tournament for an opportunity to advance to the California Golden Gloves State Championships in Southern California in April 2019." ...
Community Engagement and the Future of Policing
Impacting Our Future - Media Planet - 2018
"In one California county, a night of dancing, food and basketball is building bridges between deputies and the people they serve." ...
Andre Ward to host amateur boxing event at former Hayward high school
Fox 2 KTVU - July 13, 2018, by Ryan Moran
"Undefeated world champion boxer Andre Ward is returning to his former Hayward high school to host an event to help elevate the careers of amateur boxers.
Ward and the Alameda County Sheriff’s Office will present the “The Generation NEXT Showdown” tournament on Saturday at the Hayward Adult School gymnasium. The event starts at 2:00 p.m. and all of the proceeds will benefit the Alameda County Deputy Sheriffs’ Activities League, a nonprofit that offers boxing classes for kids. " ...
Alameda County DSAL
KTVU - Posted by Paul Chambers
"Alameda County Sheriff's Office says Ashland and Cherryland are two under-resourced, unincorporated communities just in the county. That are countywide hotspots for crime, unemployment, poverty, and other issues.
In an effort to change that narrative, the sheriff department has many programs it hopes will build community pride. " ...
Click the video to watch
Championship boxer Andre Ward to host amateur competition
Bay Area News Group - July 6, 2018, by Peter Hegarty
"Boxer Andre Ward, whose sharp jabs and crunching power punches made him an undefeated world champion, is returning to this town where he attended high school to inspire others who climb into the ring.
Ward will host “Generation NEXT Showdown,” his first amateur boxing competition, July 14 at the Hayward Adult School, 22100 Princeton St.
The event will benefit the Alameda County Deputy Sheriffs’ Activities League, a nonprofit that includes boxing classes for kids among its programs." ...
'COPS' Parody Takes Aim At Illegal Mattress Dumping In County
Dublin Patch - June 28, 2018, by Autumn Johnson
"Alameda County released a clever parody of a popular "COPS" television show in an effort to raise awareness about free mattress collection events and drop off locations.
The public service message was created in collaboration with the Alameda County Sheriff's Office, Mattress Recycling Council, CHP Castro Valley Office, Deputy Sheriffs Activities League and the Communities United to Remove Blight Committee lead by Alameda County Supervisor Nate Miley, in an effort to eliminate to help keep the county clean and safe." ...
‘A rogue state’ As California defies federal immigration policy, calling itself a sanctuary, the state’s conservatives are pushing back
The Washington Post - May 12, 2018, by Scott Wilson
"Sgt. Oscar Perez patrols in an unmarked SUV, hoping to present a less-intimidating profile as he drives the Ashland and Cherryland streets. His mother came here from the Mexican state of Michoacan without the proper immigration documents; she has since become a citizen, and her son has been a deputy sheriff for 17 years.
His passion is the boxing gym that he helped build to offer kids some distraction and discipline. There are the ring, the heavy bags, the weights and the Latino kids outside skipping rope in the twilight." ...
The importance of connecting placemaking, health, and community organizing
Build Healthy Places Network - May 8, 2018, by Breann Gala
"In Ashland, California, cross-sector partnerships between community development, public health, and city government are building community and reinvesting in housing." ...
New leadership could be coming to Ashland’s REACH youth center
East Bay Times - April 5, 2018, by Peter Hegarty
"“The sheriff’s office, and its nonprofit partner, the Deputy Sheriffs’ Activities League, have for the past 15 years created enrichment programs serving thousands, while forging truly unprecedented relationships with youths, residents and community groups,” said Miley." ...
Is Alameda County's Sheriff Reaching Too Far?
East Bay Express - April 4, 2018, Darwin BondGraham
"They call their approach ‘community capital policing’: It involves an expansion of law enforcement into every sector of society to rebuild financial, cultural, human, social, political, and natural capital." ...
Kindness Reunites 67-Year-Old Homeless Man With Birth Mother
CBS SF Bay Area - March 15, 2018
"The Deputy Sheriff’s Association of Alameda County was so moved by Myers’ story... that the group was inspired to help.
The Association provides assistance for the underprivileged in Alameda County. Members of the nonprofit witnessed how the deputy and homeless man were able to connect on a deeper level as human beings.
The group has set up a campaign to raise money to help Mick and others experiencing homelessness. Money raised will help pay for food, clothes, housing, education and treatment. Anyone can make a tax-deductible donation in Myers’ name." ...
Sheriffs FC & DSAL Provide a Cost-Free Soccer Experience
Soccer Parenting Association - Soccer Parenting, March 5, 2018, by Skye Eddy Bruce
"…much of the funding for the DSAL program comes from the financial resources of local Law
Enforcement that believes children being involved in sports will lower teen pregnancy, crime, drug use
and truancy." ...
Hilary Bass – Emerging Leader
Alameda County Women’s Hall of Fame, March 26, 2018
“The work that I put in with those kids to get REACH built and the lengthy process that took was a process that I’m really proud of because it’s symbolic of what I believe in, which is relentless pushing, not giving up, and fighting for something that you believe is right.” – Hilary Bass, Executive Director, DSAL ...
Anuncian sesiones informativas para la comunidad hispana en Hayward
Univision Noticias - February 21, 2018
"The Alameda County Sheriff's Department, in coordination with the Mexican consulate, to hold a series of informative talks in Spanish in Hayward." ...
Sutter Health Community Benefit - Dig Deep Farms
"The mission of Dig Deep Farm is to impact the community from a social justice point of view. We are going to change people's re-entry back into the population, people's relationship with food, and the footprint of Ashland/Cherryland in terms of employment." ...
Food Is Medicine
Latest News From AHS - December 20th, 2017
"According to an article in Advances in Nutrition, an international review journal, most deaths in the United States are preventable and related to nutrition.
As a way to bring the integrative medicine philosophy to Hayward Wellness, Chen and his colleagues Sweena Burroughs, family nurse practitioner and Zalak Trivedi, registered dietitian, certified diabetes educator, decided to create an innovative intervention focused on helping patients with, or at risk for, diabetes and other serious chronic conditions.
The Backstory of the Barbershop Forums
KTVU Fox 2 - August 23, 2017
"KTVU's Barbershop Forums came about because of the vision of three men -- two law enforcement officers, and a community organizer.
"Both my sons were with Oscar Grant when Oscar Grant was murdered. They were on the platform with him. So I became an organizer. Through organizing I was so angry at the police and I wasn't feeling it but then I met Bobby Hookfin and Mike Carroll," says community organizer Jack Bryson.
"We needed to relationship build.
Alameda County Sheriff's deputy gives homeless man help instead of a ticket
ABC 7 News - December 27, 2017, by Jonathan Bloom
"ALAMEDA COUNTY, Calif. (KGO) -- For years, Alameda County Sheriff's Deputy Jacob Swalwell had seen an older man begging drivers for money at one of the city's busiest freeway off-ramps.
"It's a safety issue, and that was more of a concern than the panhandling," said Swalwell, who works for the Alameda County Sheriff's Office.
He had planned to write the man a ticket, but when he asked to see some ID, the conversation took an unexpected turn. ...
Nick Lusson, California coach brings sheriff's program to underserved, addresses solutions for pay-to-play and soccer's arms race
Soccer America - October 31, 2017, by Mike Woitalla
“How many other kids are being forgotten because they don’t have money or resources in their community?” – Nick Lusson, Soccer Technical Director, DSAL ...
Alameda County announces Women’s Hall of Fame class of 2018
Pleasanton Weekly - March 5, 2018, by Jeremy Walsh
Bass received the honor in this new category for her work as executive director of the Alameda County Deputy Sheriff's Activities League." ...
Future management of REACH Ashland Youth Center still to be decided
East Bay Times - April 12, 2018, by Peter Hegarty
"(Supervisor) Miley said he anticipates the sheriff’s office will have “a more robust role” at the center, noting that it “saw the need for an Ashland youth center before anyone else and were part of its creation from the beginning." ...
Playing Cops and Robbers
National Endowment for the Arts, 2016, by Victoria Hutter
"Then in January 2009, standing in the midst of a demonstration protesting the police shooting of an unarmed black man, Ferreira began to consider a truly radical idea: “If people who loved justice enough to protest brutality were not willing to become police officers, then it was highly probable the change we were searching for would not occur.” It took some time, but from that moment, he decided to become a police officer." ...
Alameda County: Eden Night Live to energize blighted area
The East Bay Times - June 30, 2016, by Darin Moriki
"Apart from empty storefronts on either side of Mission Boulevard and East 14th Street, the area has been a hotspot for criminal activity, said Hilary Bass, Alameda County Deputy Sheriffs’ Activities League executive director.
Hayward: Free boxing program expands at new site
The Mercury News - July 23, 2015, by Rebecca Parr
"Umildad has stuck with the boxing program for two years, coming by four to five times each week during the summer. His grades have gone up from a 1.6 grade-point average to a 2.5, and he has not failed any classes since he started boxing.
“Before, in class I wouldn’t pay attention. I was like, whatever,” he said.
Umildad’s days of street fighting are over, he said." ...
Rapper-Turned-Cop's One-Man Show Offers Unique Perspective on Police Shootings
KQED News - September 12, 2014, by Joshua Johnson
"Jinho "The Piper" Ferreira had a thriving career as a rapper in 2009, when Oscar Grant was killed by a BART police officer. Watching the dysfunctional relationship between the black community and the police in the protests that followed the killing, he decided to get involved." ...
Rapper Turned Cop "The Piper" Ferreira Tells Story of Police Shooting From Both Sides
Newsweek - December 8, 2014, by Sean Elder
"In Cops and Robbers, a one-man play that has been selling out Berkeley’s Marsh theater since July, Oakland rapper, actor and sheriff’s deputy Jinho “The Piper” Ferreira plays 17 characters reacting to a cop shooting a possibly unarmed suspect." ...
Practicing food justice at Dig Deep Farms & Produce, East Bay Area, California: self- determination as a guiding value and intersections with foodie logics
The International Journal of Justice and Sustainability - April 13, 2012, by Katharine Bradley & Ryan Galt
"This article describes Dig Deep Farms & Produce, a food justice organisation and urban farm working to stimulate local economic development, create jobs, and improve the quality and accessibility of food in Ashland and Cherryland in California's Bay Area." ...
How the Alameda County Sheriff's office is preparing ex-offenders for employment
KALW 91.7, - August 20, 2014, by Holly Kernan
“Law enforcement has been given the responsibility of protecting neighborhoods, and if issues such as jobs and health care and educational opportunities are core, fundamental drivers of crime, I would submit that we should be involved in developing solutions to those core drivers of crime.” – Cpt. Martin Neideffer ...
East Bay Urban Farms Sprout Healthy Food Choices
Fog City Journal - August 20, 2012, by Rosie Linares
“Dig Deep seeks to prevent crime through job creation, to revitalize the community and promote healthy eating. It’s a non-profit social enterprise that provides fresh and affordable, locally grown produce for East Bay homes and restaurants from urban farms in Ashland, Cherryland, San Leandro and Castro Valley.” ...
Why Human Rights Education Matters to You
The World As It Could Be - TWAICB Director Sandy Sohcot
Just as quality education benefits all of us, so does incorporating Human Rights Education into the process because it serves as a vehicle for teaching empathy, the ability to grasp what others are experiencing,and compassion, which helps us care about and help address problems that others are experiencing....
EDEN Lives! - Eden Night Live, a community in the making
ArtPlace America - August 4, 2017
"For decades, the East 14th Street corridor in unincorporated Ashland has been the opposite of a “home town downtown.” With high concentrations of liquor stores, payday loans, auto parts shops and and vacant lots, the four- to six-lane artery lacks an identity and visual appeal. One first time visitor commented that the street was so nondescript that a new gas station and McDonald’s combo on the corner looked like a beacon. Even more, though, the corridor lacks a space where people can gather and relax, listen to live music in the cool Bay Area breeze, or eat barbeque and watch their kids play in a safe space." ...
EDEN Lives! - History and context behind our ArtPlace project, how cops came to be involved in creative placemaking
ArtPlace America - March 24th, 2017
"What’s unusual about Eden Night Live is that this festival, and a host of other community and economic development projects, are being driven forward by the Sheriff’s Office, in communities that lie in the unincorporated County, without city infrastructure to support them." ...
Beyond The Field Scan - The Intersection of Art, Culture, and Public Safety
ArtPlace America - October 16, 2017, by Kayla Goggin
"What’s unusual about Eden Night Live is that this festival, and a host of other community and economic development projects, are being driven forward by the Sheriff’s Office, in communities that lie in the unincorporated County, without city infrastructure to support them." ...