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CULTURAL AND ARTISTIC PROJECTS TIES TO PUBLIC SAFETY

Murals and artistic expression that directly reflects the community that lives in Ashland and Cherryland creates a connection between our neighbors and the neighborhood itself.

 

DSAL funds and provides ongoing support for local artists to connect with local businesses and community organizations to turn blank concrete walls into beautiful pillars of community. We're currently understaking an ongoing revitalization of East 14th Street that includes culturally specific murals at Angry Sushi, Pacific Apparel, Mercado La Raza, Hayward Adult School Arena, Ashland Soccer Park and the Hayward Adult School Boxing Gym. 

Public art is an essential component of DSAL’s sustained creative placemaking effort to revitalize East 14th Street, attract customers to local businesses, engage residents in creating a sense of place in the neighborhood, and increase the community’s understanding of how art, community engagement, and economic vitality all contribute to a safer, healthier neighborhood.  

These murals and other locally produced public art projects engage residents in creating a stronger sense of place in the neighborhood and rebuild a portion of the cultural capital that was lost all those years ago.

 

Murals connect residents to the physical geography of the neighborhood and functions as one part of a multi-pronged Community Capitals Public Safety Framework strategy to rebuild trust, and create a safer Alameda County.

EXISTING SITE CONDITIONS

These images from East 14th Street show the vacant lots and rundown nature of Ashland’s main commercial corridor. The nondescript storefronts are ideal locations for our creative placemaking and facade improvement initiatives.

EDEN NIGHT LIVE     (ENL)

A weekly community festival for Eden Area artists, businesses, and residents to gather and develop a stronger sense of pride and belonging.

Funded by: Dept. of Justice

2016-2018

PACIFIC APPAREL 

Pacific Apparel is one of the longest-standing businesses on the corridor and a partner to DSAL and Dig Deep Farms.  Beautifying this parcel was a tremendous opportunity to support this local family-owned business and dramatically improve the look of the main corridor.
 

Funded by: Dept. of Justice - Byrne Criminal Justice Innovation Award

2018