In 2010 Marty Neideffer, a sergeant at The Alameda Sheriff’s Office and founder of the Alameda County Deputy Sheriff’s Activity League read The Green Collar Economy by Van Jones. The book that suggested the best way to solve environmental problems and socioeconomic inequality was to create jobs in low income areas, jobs for the people who lived there that would improve the communities they lived in. The book made a lot of sense to Neideffer and he set out to establish urban agriculture as a way to do just that. He got grants, raised money and later that year they started the farm with just 1/3 of an acre. Dig Deep Farms and Produce was the result.